ASICS

ASICS is a Japanese multinational corporation that designs and manufactures athletic footwear, apparel, and accessories. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the company’s name is derived from the Latin phrase “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body.” ASICS is renowned for its focus on research and innovation, particularly in running shoe technology, which is developed at its Institute of Sport Science in Japan. Popular models like the Gel-Kayano, Gel-Nimbus, and Gel-Cumulus are celebrated for their advanced cushioning and support. Beyond running, ASICS produces gear for various sports such as tennis, volleyball, and wrestling, maintaining a strong reputation for quality, performance, and ergonomic design.